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‫ מס. מערכת: ‬   002440698
‫ סוג: ‬   EBOOK
‫ מחבר: ‬    Scott, David Meerman, author
‫ כותר: ‬   The new rules of marketing & PR [electronic resource] : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
‫ טקסט מלא: ‬  
‫ מהדורה: ‬   Fifth edition
‫ מו"ל: ‬   Hoboken, New Jersey : Wiley, [2015]
  ©2015
‫ תאורת: ‬   1 online resource (xxi, 458 pages).
‫ הערת הגבלה ‬   Restricted to subscribers and limited to one user at a time.
‫ הערה: ‬   Unlimited users..
‫ הערה ביב': ‬   Includes bibliographical references and index..
‫ הערת תוכן: ‬   How the Web Has Changed the Rules of Marketing and PR -- The Old Rules of Marketing and PR Are Ineffective in an Online World -- The New Rules of Marketing and PR -- Reaching Your Buyers Directly -- Web-Based Communications to Reach Buyers Directly -- Social Media and Your Targeted Audience -- Blogs: Tapping Millions of Evangelists to Tell Your Story -- Audio and Video Drive Action -- Going Viral: The Web Helps Audiences Catch the Fever -- The Content-Rich Website -- Marketing and PR in Real Time -- Action Plan for Harnessing the Power of the New Rules -- You Are What You Publish: Building Your Marketing and PR Plan -- Growing Your Business: How Marketing and PR Drive Sales -- Online Thought Leadership to Brand Your Organization as a Trusted Resource -- How to Write for Your Buyers -- Mobile Marketing: Reaching Buyers Wherever They Are -- Social Networking as Marketing -- Blogging to Reach Your Buyers -- An Image Is Worth a Thousand Words -- Video and Podcasting Made, Well, as Easy as Possible -- How to Use News Releases to Reach Buyers Directly -- Your Newsroom: A Front Door for Much More Than the Media -- The New Rules for Reaching the Media -- Newsjacking Your Way into the Media -- Search Engine Marketing -- Make It Happen.
‫ נושא: ‬    Internet marketing.
   Public relations.
‫ כותר נוסף: ‬   New rules of marketing and PR
‫ מחבר נוסף: ‬    eBook Academic Collection (EBSCOhost)
ISBN:    9781119070665 (electronic bk.)
 
 
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